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ROSE Bikes
Rose Bikes About us

About Rose.

We live for the moments that only cycling makes possible – and build bikes for everyone who wants to experience them.

Rose Bikes About us Highend Design

Quality. Designed in
Germany.

Cycling keeps our lives moving – that's why we build high-quality bikes at a fair price. Enabling everyone to create their very own experiences while on the go

Rose Bikes About us Experience Lab
Creating Ideas

Experience_Lab

Our innovations are created in the Rose Experience_Lab. Here we think out loud, reject ideas, develop new ones, test them – and implement them. Always with the aim of creating the best bikes for the best experiences. Our designs come from the west of Germany and inspire people all over Europe.
Rose Bikes About us Benefits
Your benefits

Here for you.

We develop bikes down to the last detail. Our experts assemble them in Bocholt with the same dedication. In the highest quality and at a fair price. And if you need us, we'll be there. Numerous stores and over 160 partner workshops in Germany and beyond offer you the best service in your area.
Rose Bikes About Us Nachhaltigkeit
Moving mobility

Sustainable & Responsible

Limited resources, increased emissions and space problems in cities make the transformation of today's mobility system absolutely necessary. We are committed to the Paris Climate Accords and are determined to driving mobility forward. With our products and projects, we are doing our part to help people access sustainable transportation options and reduce emissions.
Rose Bikes About Us We Ride Together

We ride
together.

Shared experiences connect. More and more people are cycling in groups and sharing their enthusiasm for cycling with friends and strangers. We bring them together.

Rose Bikes About us Share Moments
Rose Circle

Let’s share moments.

From Hamburg to Basel – on and off the road. The Rose Circle is for everyone, which is why there is a wide range of events, theme-based social rides and rides for beginners. Come along, we look forward to seeing you.
Rose Bikes About Us Team
Working at Rose

Let’s grow in teams.

We are always on the lookout for people who love being on the bike. People who want to make a lasting change – in a team that is passionate about it every day. Take a look at our job openings or send us an unsolicited application.
Rose Bikes About us A Place to meet

A place to
meet.

Our brand stores are more than just sales areas. They are meeting points for events and starting points for cycling together ... and drinking coffee.

Rose Bikes About us Athletes

Rose Athletes

Rose Bikes About us Rose Rockets
Unibet Rose Rockets

Changing Pro Cycling together

The Unibet Rose Rockets will start as a Dutch UCI Pro Team with a French licence. Together we want to show that professional cycling has so much more to tell. It's the people, the emotions, the hard journey and the stories behind it. Our aim is to take part in the Tour de France in the medium term and become a permanent player in the UCI World Tour.
Rose Bikes About us Racing Circle
Rose Racing Circle

Vibe based Performance

The Race Team is based on clear core values: Team spirit, passion for cycling, for the cycling life and style. They ride hard, laugh even harder and make every ride special. Cycling shouldn't just be about times and results – the vibe takes centre stage. The Rose Racing Circle wants to prove that cycling can be a whole lot of fun.
Rose Bikes About Us Since 1907
Two wheels
since 1907.

Nothing has changed – and yet everything has.
What remains is the urge to innovate, the love of cycling and the experiences we all create in the process.

Rose Bikes About us Since 1907
Starting small.
In 1907, Heinrich Rose opens a small bicycle shop in Bocholt for the love of cycling.
Rose Bikes About us Since 1907
Growing quickly.
Erwin Rose expands the company, establishes the famous catalogue and has new distribution centres built.
ROSE Bikes About us Blick nach vorne
Looking ahead.
2009 sees the launch of the company's first own bikes. Today, over 600 employees work together with the Rose family to drive the brand forward with passion and vision.
Experience more.

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